Duangthida Hussadintorn Na Ayutthaya and Pisut Koomsap (AIT) have introduced MSIE4.0 in their paper “Embedding Memorable Experience to Customer Journey” appearing in Advances in Production Management Systems Production Management for Data-Driven, Intelligent, Collaborative, and Sustainable Manufacturing: IFIP WG 5.7 International Conference, APMS 2018 Seoul, Korea, August 26–30, 2018 Proceedings, Part I.
For more information please visit https://www.researchgate.net/publication/327202766_Embedding_Memorable_Experience_to_Customer_Journey_IFIP_WG_57_International_Conference_APMS_2018_Seoul_Korea_August_26-30_2018_Proceedings_Part_I
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